Local SEO is all about building trust in the locality you trust. While your Google Business Profile is an integral part of your local marketing strategies, for businesses looking to stand out and provide added assurance for customers, Google Guaranteed certification is an ideal fit.
This exclusive badge called the Google Guarantee Badge is a program that local service providers such as plumbers, electricians, and locksmiths can qualify for. According to local SEO service provider, subscribers to the program are highly qualified and must meet strict standards set by Google to ensure quality work and customer satisfaction.
Here are reasons why you need the green tick called the Google Guarantee Badge in your local listing.
Google Guarantee Badge protects customers
The Google Guarantee Badge protects customers by offering them a refund if they're not satisfied with their purchase from a participating business. This badge is only given to businesses that meet Google's high standards for customer service and satisfaction. Thus this badge is inevitable for local service providers as it offers customers peace of mind when searching for local services.
Google Guarantee Badge builds trust
The Google Guarantee Badge also helps to build trust between businesses and their customers. When customers see the badge, they know that the business has been vetted by Google and that they're more likely to have a positive experience. Customers are further assured that through this program they can claim up to $2,000 of protection against eligible businesses that they book through Google, if the service is unsatisfactory.
Google Guarantee Badge increases sales
With the Google Guarantee Badge, local service providers are assured that they will be featured prominently in local search results over other businesses. This enhanced visibility provides local SEO services with a chance to increase their customer base by reaching more potential customers in their local area. Customers are more likely to purchase from a business that has the badge, as it offers them peace of mind that they'll be protected if they're not happy with their purchase.
Confirmed over voice search
By becoming Google Guaranteed, you'll ensure that when potential clients conduct an audio search, confirmation of your services will be just moments away!
How to acquire the Google Guarantee Badge
This program is enabled in the following countries - United States, Canada, United Kingdom, Ireland, Spain, France, Italy, Germany, Austria, Belgium and Switzerland. This badge is available to businesses that provide legal, financial planning, and real estate services, as well as child care and preschool providers.
In order to be eligible for the program, businesses must first sign up and then pass Google's screening process which includes verification of your business licenses, insurance coverages and background checks of all owners
Once a business is approved, they will be given a badge that they can display on their website and in their Google My Business listing.
According to Local SEO 2023 certain that the Google Guarantee Badge builds your reputation as a trustworthy provider, however the flip side is that if customers are not satisfied with the service they receive can file a claim with Google. If the claim is approved, the customer will not only receive a refund of up to $2,000 and your badge may be at stake too.
